[填空题] How Market Leaders Keep Their Edge
Research finds that there are three methods with which big companies keep their advantages, and researchers name them three different value disciplines.
1. Discipline of 1 Excellence: 1. ___
The company wins through cost.
These companies usually try to provide customers with 2 and 2. _
easy service, or both. They may also try their best to cut cost.
Price/Costco is an example.
2. Discipline of Product 3 : 3. _
This kind of companies usually win with product.
These companies attract customers mainly by continuously 4 their product or services.
4. ___
In order to achieve this purpose, they have to challenge themselves in three ways:
a. They must be

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[填空题] How Market Leaders Keep Their Edge
Research finds that there are three methods with which big companies keep their advantages, and researchers name them three different value disciplines.
1. Discipline of 1 Excellence: 1. _____
The company wins through cost.
These companies usually try to provide customers with 2 and 2. _____
easy service, or both. They may also try their best to cut cost.
Price/Costco is an example.
2. Discipline of Product 3 : 3. _____
This kind of companies usually win with product.
These companies attract customers mainly by continuously 4 their product or services.
4. _____
In order to achieve this purpose, they have to challenge themselves in three ways:
a. They must be

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