One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the successful man as a man no less than 20% of whose mall consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer——appeal to all his other problems of man——hou
A. exploit customers’ fears
B. understand customers’ psychology
C. disguise himself or herself successfully
D. win customers’ confidence
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its striking clamor dominates our lives. It shots at us from the television screen and the radio loudspeakers, waves to us from every page of the newspaper picks at our sleeves on the escalator, signals to us from the roadside billboards all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20 % of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answers is that advertising saves the manufactures from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybod
A. reliable
B. indisputable
C. supreme
D. recognized
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