更多"Laundry is, after all, just laundry"的相关试题:
[单项选择]Laundry is, after all, just laundry. Except when it’s not. And Procter & Gamble Co. recently realized that Tide, its segment-dominating cash cow, despite adding three share points in the past year for a total 42% of the category, was in jeopardy of slipping into mere commodity status. That’s when consumers buy on price and habit, which can spell the end of brand growth.
The problem. Tide for the past four years had only advertised mundane stain-fighting messages. Such creative indifference hardly did justice to an iconic brand so cool that Kevin Roberts, CEO of Tide agency Saatchi & Saatchi, wrote in his book, Love marks. The Future Beyond Brands. "I saw Neil Young in a recording studio wearing a sleeveless T-shirt with a Tide logo, and it just screamed possibilities."
So, in an attempt to cultivate Tide’s inner "love mark," new ads now dismiss the notion that laundry detergent is a mere commodity. Instead, they reflect P&G’s conviction that the " relationship" women—they’re
A. is no longer a dominating cash cow of P&G
B. has seen the end of brand growth
C. was in danger of becoming an ordinary commodity
D. lost its appeal to consumers buy on price and habit
[单项选择]
After the Summer Olympics are over, when all the athletes have gone home and the television audience has switched off, another group of ’athletes and fans will arrive at the host city, and another competition will begin. These are the Paralympics, the games for athletes with a disability. But in Beijing in 2008, for the first time, one of the greatest Paralympics will not be taking part.
She is a British athlete by the name of Tanni Grey Thormpson. Born with spine bifida (脊椎裂) which left her paralysed from the waist bone. Tanni used a wheelchair from the age of 7. At first, she was not keen on sport, apart from horse-riding, which gave her a sense of freedom. But in her teens, she started taking sports more seriously. She tried swimming, basketball and tennis. Eventually she found athletics, and never looked back.
Indeed, Tanni’s athletic career took off. In 1984, when she was 15, she pulled off a surprise victory in the 100 metres at the Junior Nation
A. Basketball.
B. Swimming.
C. Tennis.
D. Horse-riding.
[单项选择]Ethicist: A society is just when and only when first, each person has an equal right to basic liberties and second, inequalities in the distribution of income and wealth are not tolerated unless these inequalities are to everyone’s advantage and are attached to jobs open to everyone.
Which one of the following judgments most closely conforms to the principle described above
A. Society S guarantees everyone equal right to basic liberties, while allowing inequalities in the distribution of income and wealth that are to the advantage of everyone. Further, the jobs to which these inequalities are attached are open to most people. Thus, society S is just.
B. Society S gives everyone an equal right to basic liberties, but at the expense of creating inequalities in the distribution of income and wealth. Thus, society S is not just.
C. Society S allows inequalities in the distribution of income and wealth, although everyone benefits and these inequalities are attached to jobs that are open to everyone. Thus, society S is just.
D. Society S distributes income and wealth to everyone equally, but at the expense of creating inequalities in the right to basic liberties. Thus, society S is not just.
E. (E) Society S gives everyone an equal right to basic liberties, and although there is an inequality in the distribution of income and wealth, the jobs to which these inequalities are attached are open to all. Thus, society S is just.
[单项选择]When the snow came down in Shanghai just after Christmas, the students in my school went out to play. For many of them it was a day of firsts: the first snow they had seen, the first opportunity for snowball fights and the first chance at trying to build a snowman. But it was a modest (不太大的) snowfall and a couple of days later it was all just a happy memory. In Canada, where I come from, when the snow arrives, it stays. In parts of Canada you can expect the first snowfall in November and there is a good chance that snow will still be on the ground in March.
With such a long winter, Canadians have found ways to enjoy the cold and the snow and, at this time of year when China is preparing for Spring Festival, Canadian cities are preparing for their winter carnivals (狂欢节). Most cities have them but the biggest and the most famous is the Quebec Winter Carnival which, this year, is celebrating its 50th anniversary. From January 28 to February 13 the people of Quebec City and tens of th
[单项选择]I had just gone to bed after a very hard day when the phone rang. It was an eccentric(怪癖) farmer. I had never met him before although I had heard people talk about him. He sounded quite nervous and talked for a minute or so before I understood anything. Even then all I could make out was that someone called Milly had had a very bad accident. I didn’t have the slightest idea who she was but obviously I had to go.
It was snowing heavily that day and I didn’t know the way. I had been driving for at least an hour when I finally found his place. He was standing there, waiting for, me. "She meant more to me than anyone... even my own wife!" he said. I could see that he had been crying. I thought something terrible had taken place, a possible scandal(丑闻). I was even more shocked when he told me that he had put her in the barn(厩). "I wouldn’t leave her out in the cold!" he said.
Milly had clearly been a secret lover of his. I was about to tell him he could not expect me to cover anyt
A. on the floor of a room
B. on the ground of a barn
C. in bed in a barn
D. in bed in a room
