[单项选择]

A manufacturer of sports shoes starts selling consumer electronics. A soft drink lends its name to a range of urban clothing. What’s going on In simpler times, you knew where you were with brands. One brand name meant good-quality sports shoes, another a soft drink. No confusion. Today, however, big companies try to redefine brands as not so much a product, more a way of life, and stretch them into new areas. In the early years of the consumer society, a brand name on a box simply identified what was inside. People were looking for products that would improve their quality of life, and chose brands most likely to achieve that purpose. But as people in industrialized nations became more affluent and fulfilled their basic needs, brands acquired other attributes. The functionality of the product was still important, but people also started using brands to say something about themselves, for example, choosing a brand of cosmetics which would suggest that they were sophisticated
A. the influence of consumers on each other
B. the personal circumstances of consumers
C. more sophisticated marketing
D. greater choice of products

[单项选择]A manufacturer of sports shoes starts selling consumer electronics. A soft drink lends its name to a range of urban clothing. What’s going on In simpler times, you knew where you were with brands. One brand name meant good-quality sports shoes, another a soft drink. No confusion. Today, however, big companies try to redefine brands as not so much a product, more a way of life, and stretch them into new areas. In the early years of the consumer society, a brand name on a box simply identified what was inside. People were looking for products that would improve their quality of life, and chose brands most likely to achieve that purpose. But as people in industrialized nations became more affluent and fulfilled their basic needs, brands acquired other attributes. The functionality of the product was still important, but people also started using brands to say something about themselves, for example, choosing a brand of cosmetics which would suggest that they were sophisticated jet-setters
A. The influence of consumers on each other.
B. The personal circumstances of consumers.
C. More sophisticated marketing.
D. Greater choice of products.

[单项选择]This new style of sports shoes is very popular and it is ______ in all sizes.
A. important B. active
C. available D. famous

[单项选择]

Accelerated analysis approaches emphasize the construction of (34) to more rapidly identify business and user requirements for a new system. As an accelerated analysis technology, (35) reads the program code and automatically generates the equivalent system model, and the code can be obtained from (36) All system analysis approaches require some form of (37) which includes those techniques to be used to identify or extract system problems and solution requirements from user community. (38) is a classical set of techniques used to collect information about system problems, opportunities, solution requirements, and priorities.

34（）
A. object models
B. prototypes
C. use cases
D. components

[填空题]Shoes and Handbags

[单项选择]

If leadership consists of getting things done through others, then persuasion is one of the leader’s essential tools. Many executives have assumed that this tool is beyond their grasp, available only to the charismatic (有魅力的) and the eloquent. Over the past several decades, though, experimental psychologists have learned which methods reliably lead people to concede, comply, or change. Their research shows that persuasion is governed by several principles that can be taught and applied.
The first principle is that people are more likely to follow someone who is similar to them than someone who is not. Wise managers, then, ask peers to help make their cases. Second, people are more willing to cooperate with those who are not only like them but who like them, as well. So it’s worth the time to uncover real similarities and offer genuine praise.
Third, experiments confirm the
A. Right
B. Wrong
C. Not mentioned