Estee Lauder, a very successful business leader, died on April 24th, 2004, at the age of 97. She had sold beauty products for more than 70 years. Her business, the Estee Lauder Companies, began on the streets of New York City.
Estee’s parents had come to America from Hungary. They did not have much money. But they did have a beautiful daughter.
Estee’s uncle was a chemist. Together, they worked to develop skin care creams in the 1920s when Estee was still a teenager. She took her products to New York City and stopped women on the street. She let them try the creams for free, calling the products "jars of hope".
Soon, young Estee was selling the products to large stores that sold things to wealthy women. She wrote powerful marketing messages such as "I have the secrets" or "start the New Year with a new face." She also used many smart sales tricks.
Estee Mentzer married Joseph Lauder in 1930. He beca
A. Estee’s uncle.
B. Estee’s parents.
C. Joseph Lauder.
D. Estee’s two sons.
| Successful business tends to continue
implementing the ideas that made them successful. But in a rapidly changing
world, ideas often become obsolete overnight. What worked in the past won’t
necessarily work in the future. In order to thrive in the future, you must
constantly create new ideas for every aspect of your business. In fact, you must
continually generate new ideas just to keep your head above water. Businesses
that aren’t creative about their future may not survive. Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future. Gates is now constantly worried about the future of Micr A. the Cabbage Patch Kids dolls were the best selling toy on the market B. the Cabbage Patch Kids dolls are sensational line of dolls C. complacency and lack of creation will ultimately ruin a business D. the most successful businesses survive in the long term 我来回答: 提交
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