[单项选择]

Public image refers to how a company is viewed by its customers, supplies, and stockholders, by the financial community, by the communities in which it operates, and by the government. Public image is controllable to a considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the attractiveness of the film and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find resistance from employees who see their jobs threatened. On the other hand, high-quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.
A
A. indifferent
B. disapproving
C. positive
D. doubtful

[单项选择]

Public image refers to how a company is viewed by its customers, supplies, and stockholders, by the financial community, by the communities in which it operates, and by the government. Public image is controllable to a considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the attractiveness of the film and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find resistance from employees who see their jobs threatened. On the other hand, high-quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.
A
A. attract
B. distract
C. propose
D. lose

[填空题]______ time orientation refers to how people feel, think, or perceive time and how it influences their daily communication and lives.

[单项选择] How should cheerleading be viewed according to the passage
A. It is just a lot of cheering.
B. It mainly involves yelling.
C. It mainly involves dancing.
D. It is competitive in nature.

[填空题]Service science refers to the study of how to ______.

[单项选择]Public Relations
A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a company’s "publics." In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they fed is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy. And the government, as the protector of the society it governs, is especially vigilant in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs
A. people in a society
B. employees and employers within a company
C. people and organizations in and outside a company
D. the company and the government

[单项选择]How should you change your self-image according to the passage（）
A. By making your life successful.
B. By changing the way you think.
C. By understanding your own world.
D. By keeping a different image of others.

[单项选择]Each company has many "public" who would be able not only to recognize its name (21) to correctly identify its industry and its (22) . These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities (23) who supply the company with essential services and capital.
The (24) names of many well-established companies can be one of misinformation, thereby (25) communication with them. This was the problem that faced Michigan seamless tube company—a company with sales of 128 million a year. At first (26) , the company’s name tells us that it is located in Michigan (27) that it manufactures seamless tubing. What the name does not (28) to most people is the fact Michigan seamless tube also has operations in five (29) states and has a varied production line of forgings, broaching machines, tools, and steel bars in addition to seaml
A. first
B. start
C. begin
D. starting