[单项选择]Passage Four

A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge. Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to our eyes are not consciously "seen". We select only a few for conscious "seeing" and ignore the rest. Actually, the discarded impressions are recorded in the brain though they are below the threshold of consciousness. There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in j A. He reveals none in the passage. B. He advocates its prohibition. C. He considers it an exaggeration. D. He acclaims its effectiveness. 查看答案 更多"Passage Four A few years "的相关试题: [单项选择]Passage Four A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge. Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to our eyes are not consciously "seen". We select only a few for conscious "seeing" and ignore the rest. Actually, the discarded impressions are recorded in the brain though they are below the threshold of consciousness. There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in j A. has an attempt to buy with a good reason B. recalls some past events and activities C. enjoys seeing some images in his mind D. gets a mental picture without consciousness 查看答案 [单项选择]Passage Four A few years ago it was fashionable to speak of a generation gap, a division between young people and their elders. Parents complained that children did not show them proper respect and obedience, while children complained that their parents did not understand them at all. What had gone wrong Why had the generation gap suddenly appeared Actually, the generation gap bas been around for a long time. Many critics argue that it is built into the fabric of our society. One important cause of the generation gap is the opportunity that young people have to choose their own life style. In more traditional societies, when children grow up, they are expected to live in the same area as their parents, to marry people that their parents know and approve of, and often to continue the family occupation. In our society, young people often travel great distances for their educations, move out of the family home at an early age, marry or live with people who A. the generation gap suddenly appeared B. the generation gap is a feature of American life C. how people can reduce the generation gap D. many critics argue over the nature of the generation gap 查看答案 [单项选择] Passage One A few years ago, when environmentalists in Washington State began agitating to rid local dumps of toxic old computers and televisions, they found an unexpected ally: Hewlett-Packard Co. Teaming up with greens and retailers, hp took on IBM, Apple Computer, and several major TV manufacturers, which were resisting recycling programs because of the costs. Aided by hp’s energetic lobbying, the greens persuaded state lawmakers to adopt a landmark program that forces electronics companies to foot the bill for recycling their old equipment. "This bill puts our market-based economy to work for the environment," said Washington Governor Christine O. Gregoire as she signed the plan into law on Mar 24. The movement to recycle electronic refuse, or "e-waste," is spreading across the nation, and so is hp’s clout. The company helped the gr A. hp has jointed with greens and retailers to rid local dumps B. hp doesn’t mind the huge cost of recycling old computers C. hp has green retailers D. IBM, Apple Computer don’t want to cooperate with greens and retailers 查看答案 [单项选择] Passage Two Nearly four years ago, a web-based political movement set itself the modest task of "closing the gap between the world we have and the world most people everywhere want". Calling their group Avaaz, which means "voice" in several languages, the founders aimed to reproduce globally some of the success which their predecessors—like America’s Moveon.org, and Australia’s Getup! —had enjoyed in national political fields. By its own lights, the movement, using 14 languages and engaged in an astounding list of causes, has had some spectacular successes. Within the next few months, membership will top 6m. The number of individual actions taken is estimated at over 23m. Among the recent developments Avaaz claims to have influenced are a new anti-corruption law in Brazil; a move by Britain to create a marine-conservation zone in the Indian Ocean; and the spiking of a propos A. equip a protesting button on the phone. B. exert great pressure on political leaders. C. abolish death penalty on foreign females. 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