[单项选择]The business of advertising is to invent methods of addressing massive audiences in a language designed to be easily accessible and immediately persuasive. No advertising agency wants to (51) out an ad that is not clear and convincing to millions of people. But the agency, (52) they would agree that ads should be written to sell products, disagree when it (53) down to the most effective methods of doing so. (54) the years, advertising firms have developed among themselves a variety of distinctive styles (55) on their understanding of the different kinds of audiences they want to reach. No two agencies would handle the (56) product identically. To people (57) whom advertising is an exacting discipline and a highly competitive profession, an ad is (58) more than a sophisticated sales pitch, an attractive verbal (59) device to serve manufactures. In fact, for those who examine ads critically or professionally
A. shout
B. wear
C. take
D. put

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[单项选择]The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad should be easily accessible and immediately (26) . No advertising agency wants to put (27) an ad that is neither clear nor convincing. But these agencies disagree when it (28) to the most effective methods of doing so. (29) the years, advertising firms have developed a variety of distinctive styles (30) on their understanding of the different kinds of audiences they want to (31) . No two agencies would handle the same product (33) . For the advertisers, advertising is (32) more than a sophisticated sales pitch, an attractive verbal and (34) device to serve manufacturers. In (35) , ads often (36) their products, and in the (37) of early ads for products that are no longer available, we cannot help (38) consider the advertisement independently of
A. comprehensible
B. persuasive
C. attractive
D. competitive

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