[单项选择]Sales Strategies .Vary with Product Life Cycles
One of the most important concepts in sales management and marketing is that of tile product life cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have ’lives’ in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A product’s sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the product’s cycle, it is necessary to adopt different tactics.
The two main features of the product life cycle are unit sales and unit profit. The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the p
A. it is particularly innovative.
B. the advertising budget has been cut.
C. rival companies start to produce something similar.
D. consumer interest switches to a new product category.

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[单项选择]Sales Strategies .Vary with Product Life Cycles
One of the most important concepts in sales management and marketing is that of tile product life cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have ’lives’ in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A product’s sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the product’s cycle, it is necessary to adopt different tactics.
The two main features of the product life cycle are unit sales and unit profit. The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the p
A. a sharp rise in production costs.
B. the product becoming outdated.
C. an increase in customer complaints.
D. less support from sales management.

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[单项选择]
·Read the article below about product life cycles and the questions on tile opposite page.
·For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.

{{B}}Sales Strategies .Vary with Product Life Cycles{{/B}}
One of the most important concepts in sales management and marketing is that of tile product life cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have ’lives’ in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A product’s
A. a sharp rise in production costs.
B. the product becoming outdated.
C. an increase in customer complaints.
D. less support from sales management.

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[单项选择]A person’s calorie requirements vary（）his life.
A. across
B. throughout
C. over
D. within

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[单项选择]______ life cycles are ones in which project phases intentionally repeat one or more project activities as the project team’s understanding of the product increases.
A. Iterative and incremental
B. Fully plan-driven
C. Adaptive
D. Predictive

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[简答题]sales contract

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[填空题]What are our intellectual seasonal cycles according to Professor Huntington

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