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All too often, many firms pr"的相关试题:
[单项选择]A
All too often, many firms proceed into an alliance relationship without sufficiently planning and/or negotiating the key parameters of the relationship. Defining the legal framework of the alliance is only the beginning of the kind of comprehensive planning that is needed to ensure a workable relationship. Successful alliance planning goes beyond the partners’’ initial agreement on the choice of alliance vehicle (e.g. cross-licensing, technology development pact, joint venture, equity sharing).
B
Successful alliance planning not only includes the usual details of plant location, cost sharing, market share gains and other economic criteria, but also the approaches that facilitate creating new knowledge and other technological synergies. Senior management needs to communicate the alliance’’s shared goals with all key middle managers and technical staff to discuss ways to develop a win-win relationship. Senior management also needs to convey the message that close cooperati
[单项选择]PROBLEMS FACING POTENTIAL EXPORTERS
Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and careful
A. get professional advice.
B. study international marketing.
C. identify the most profitable markets.
D. have different objectives to other exporters.
[填空题]It is all too clear that the global economic imbalances what laid the foundation for the recent recession are still present.
[单项选择]All too often, the national dreams that drive politics （ ） on wholly irrational character.
A. come
B. keep
C. take
D. turn
[单项选择]Many firms give away small quantities of their products as ______ so that people can try them before buying.
A. examples
B. models
C. samples
D. exhibits
[填空题]Many firms stop at the first stage of successful alliance planning.
[单项选择]
Passage Two
Too much eating. Too many unhealthy foods. Too many advertisements for food. Too little activity.
Different explanations are offered for America’s weight problem--a problem increasingly shared by other countries. Almost one-fifth of American children and teenagers are overweight.
Schools have been urged to increase physical education, an important tool for public health. And many have. Yet now comes a study showing an increase in the number of injuries in physical education class. Injuries increased 150% between 1997 and 2007.
he study involved injuries treated in hospital emergency departments. Only 2% were serious. The researchers did not try to identify the causes of the increase, but they have some theories.
Lara McKenzie from Ohio State University was the lead researcher. She says one possibility is a decrease in the number of school nurses during the period they studied. For example, a 2004 study sho
A. a P．E．class had fewer students
B. schools reduced the P．E． classes
C. schools reduced the outdoor activities
D. personal contacts were avoided
