[单项选择]Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.Direct advertising ______.
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers

Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magaz
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers

Direct advertising includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mall advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the products local distributors. The direct-mall appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, r
A. uses letters as a chief means of providing information
B. sends old customers detailed information about new products
C. uses letters to tell prospective buyers about the local sellers
D. sends over the prospective buyers sample products by parcels