| Names have gained increasing importance
in the competitive world of higher education. As colleges strive for market
share, they are looking for names that project the image they want or reflect
the changes they hope to make. Trenton State College, for example, became the
College of New Jersey nine years ago when it began raising admissions standards
and appealing to students from throughout the state. "All I hear in higher education is, ’Brand, brand, brand,’" said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education." Not all efforts at name changes are successful, of course. In 1997, th A. They prefer higher education competition. B. They try to gain advantage in market share. C. They want to project their image. D. They hope to make some changes. [单项选择]
2 Analysts have had their go at humor, and I have read some of this interpretative liter ature, but without being greatly instructed. Humor can be dissected, as a frog can, but the thing dies in the process and the innards (内在部分) are discouraging to any but the pure scientific mind. In a newsreel theatre the other day I saw a picture of a man who had developed the soap bubble to a higher point than it had ever before reached. He had become the ace soap bubble blower of America, had perfected the business of blowing bubbles, refined it, doubled it, squared it, and had even worked himself up into a convenient lather. The effect was not pretty. Some of the bubbles were too big to be beautiful, and the blower was always jumping into them or out of them, or playing some sort of unattractive trick with them. It was, if anything, a rather repulsive sight. Humor is a little like that: it won’t stand much blowing up, and it won’t stand much p A. just as scientists can dissect a frog, so analysts can dissect humor B. detailed, scientific analysis is not appropriate for humor, for it may make humor lose its aesthetic value C. some people’s analysis of humor are too scientific D. analysts’ attempts at humor are not instructive enough to interest the author [单项选择]
Analysts have had their go at humor, and I have read some of this interpretative literature, but without being greatly instructed. Humor can be dissected, as a frog can, but the thing dies in the process and the innards (内在部分) are discouraging to any but the pure scientific mind. 我来回答: 提交
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