Color plays a very important role in
selling products. It was not until after 1950 that much attention was even given
to what the container of a product looked like. Most products were packaged in
wrappers that were designed to protect and deliver. But that has all changed.
These days, impulse purchasing (冲动型购物) makes up almost 75 percent of the
consumer spending, and if the package fails to express the right message, it
might be left sitting alone on the shelf. Color is certainly the number one thing when designers settle upon a packaging design. The design teams know that people react differently to different colors furthermore, through a series of testing, certain patterns can be found. Color sends unseen messages to people and most of us react basically the same to some colors. Businessmen use this information to make the A. Package. B. Product. C. Wrapper. D. Color. 更多"{{B}}Text 4{{/B}} Color"的相关试题: [单项选择]{{B}}Text 4{{/B}}
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