[填空题]Advertising is important to companies because no company can make a (1) on any product unless it advertises it first in the (2) . There are three categories of media: print, broadcast and (3) . The print media consist of newspapers and (4) . Newspapers ads can reach large numbers of people, but they are not very (5) or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most (6) in the product, but it can be very expensive. The broadcast media include (7) and television. Of all the media, television is the most dramatic, so television ads easy to (8) .
What’s more, almost everybody watches TV, and most TV programs are broadcast (9) . TV ads are viewed by millions of people all over the country. TV advertisement is enormously (10) .
The most common direct medium is the (11) . The advantage is that the ad goes directly i