Perhaps only a small boy trained to be a wizard at the Hogwarts School of Magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the World the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of "Harry Potter and the Order of the Phoenix". Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Potter mania.
Yet Mr. Potter’s world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J. K. Rowling’s fifth novel, about the most adventurous thing that the publishers have organized is a reading by Ms. Rowling in London’s Royal Albert Hall, to be b
A. Britain’s Sunday Times rich list is not very convincing as it sounds
B. Time Warner’s management of licenses is a bit over-commercialized
C. other firms may produce goods using Harry Potter images at will
D. what Ms. Rowling got in return for her offering to Warner is a real bargain
Perhaps only a small boy trained to be a wizard at the Hogwarts School of Magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the World the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of "Harry Potter and the Order of the Phoenix". Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Potter mania.
Yet Mr. Potter’s world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J. K. Rowling’s fifth novel, about the most adventurous thing that the publishers have organized is a reading by Ms. Rowling in London’s Royal Albert Hall, to be b
A. Harry Potter’s appeal for the readers is simply irresistible.
B. it is somewhat irrational to be so crazy about the magic boy.
C. craze about Harry Potter will not be over in the near future.
D. Hogwarts school of magic will be the biggest attraction world over.
我来回答:
