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发布时间:2024-03-06 00:14:06

[单项选择]Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2006, according to the OECD. In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable. The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler"s creation. Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection. The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times" foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta. Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality. It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple"s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.From Paragraph 1 we learn that American newspapers
A. are balanced businesses now.
B. are more stable than Japanese ones.
C. get most revenues from readers.
D. have been heavily relying on ads.

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[单项选择]Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2006, according to the OECD. In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable. The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler"s creation. Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection. The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times" foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta. Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality. It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple"s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.Newspapers in America are becoming less complete in that
A. newspaper industry is in depression.
B. newsrooms have suffered a whirlwind.
C. many columns and foreign agencies are cut.
D. Otis Chandler"s creation has failed.
[简答题]Although credit cards are becoming a more acceptable part of the financial scene, they are still regarded with suspicion by many as being a major part of the "live now pay later" syndrome (综合征) . Along with hire-purchase, rental and leasing schemes, they provide encouragement to spend more money. Of course, it is only the foolhardy who yield (屈服) to the temptation to live, temporarily at least, beyond their means, and such people would no doubt manage to do so even without credit cards.
Advertising campaigns have, however, promoted a growing realization of the advantages of these small pieces of plastic. They obviate need to carry large amounts of cash and are always useful in emergencies. All the credit card organizations charge interest on a monthly basis which may work out as high as 25 per cent a year, yet judicious purchasing using a card can mean that you obtain up to seven weeks, interest-free credit. Using the card abroad, where items frequently take a long time to be incl
[填空题]Chinese enterprises are becoming more and more active in the international market. However, it is still early to predict their brand success.


[多项选择]Online shopping is becoming more and more popular in recent years. While many are enjoying the convenience and effectiveness of online shopping, some others doubt the security of it. What’s your opinion
Write a composition of about 200 words on the following topic :

Shopping Online, Is It an Advisable Choice

You are to write in three parts.
In the first part, state specifically what your opinion is.
In the second part, provide one or two reasons to support your opinion.
In the last part, bring what you have written to a natural conclusion or make a summary.
Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the instructions may result in a loss of marks.

[简答题]Although vehicles are becoming more and more important as the means of transport in modern life, why do they also cause many problems
[填空题] Many people say the world is becoming a more dangerous place. In almost every area of the world, something bad is happening. Many countries are having political problems. Some are fighting wars with their neighbors. In others, people are making trouble against their own government and fighting wars. Terrorists are taking hostages and hijacking planes (劫机) to make demands on their government or on the government of another country. Some countries are violating (侵犯) the human rights of some of their citizens. People in those countries as well as in other countries are against the government. Besides political problems, there are also economic problems. In some countries, there is not enough food, and people are starving. In other countries, such as the U. S., unskilled workers are losing their jobs as technology keeps increasing. There are also many social problems. In the U. S., for example, more and more people are getting divorced, and the children are growing up in single-parent families. Many young women are having babies without getting married. More and more young people are suing drugs.What are the kinds of problem mentioned in the passage
[单项选择]

Mobile phones are becoming more and more popular not only with grown-ups but also with students. Meanwhile, they also (1) a problem for middle schools in the past few years. Some children have got mobile phones as Christmas or birthday gifts, and more will (2) want them.
Many like SMS because it is easy and (3) . Some parents felt happy because they could get in touch (4) their children. Some teachers said mobile phone use was a distraction (分心的事) to students during school hours and it also gave them much (5) in their classrooms. Sometimes students (6) use phone messages to cheat during exams. A new study found that some teenagers sending messages in class even hurt their fingers because they can’t stop (7) SMS.
Many teachers suggested that students should not have phones at school, (8) if there was a good reason, they could (9) their phones at school office. Many people think th
A. miss
B. leave
C. lie
D. fetch

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