A few years ago, in their search for
ways to sell more goods, advertising men hit on a new and controversial gimmick.
It is a silent, invisible commercial that, the ad men claim, can be rushed past
the consumer’s conscious mind and planted in his subconscious—and without the
consumer’s knowledge. Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to our eyes are not consciously "seen". We select only a few for conscious "seeing" and ignore the rest. Actually, the discarded impressions are recorded in the brain though they are below the threshold of consciousness. There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in j A. needs a cautious application B. has no effect on sales C. benefits the customers D. causes a mental confusion [填空题]Religions of the East
A few years ago many well-known people came to the East to study the Asian reli- gions. They were curious about how the Asian people put peace, joy, happiness, even (1) ______ into their lives in terms of religious. (1) ______ It is said that Hinduism is one of the (2) ______ Asian religions. Hinduism teaches (2) ______ that men are not really happy with pleasure, success, power or fiches; what they really want is to be alive and to be (3) ______ of life as deeply as possible. Man has to over- (3) ______ come any (4) ______ in his life. (4) ______ Hinduism recognizes four ways to achieve this goal: --by (5)______ , attained by questioning and thinking. (5) ______ --through love and adoration. --through forgetting oneself. --through (6) ______ that tame both on [单项选择]
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