更多"Advertising to Children
（1） Not o"的相关试题:
[单项选择]
Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
2.（）
A. While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
B. The superficial reactions children get from eating McDonald's last about as long as they are at the place
C. McDonald's at one stage advised employees to specifically target children
D. Children are a prime target for advertisers and salesmen across the world
E. Anyone who has seen a child pester its parents knows the lengths children can go to
F. This is because children are naive； they genuinely believe what an advertiser tells them
[单项选择]Targeting children for advertising is controversial because children.
A. are not able to analyze and judge advertisements
B. often give off information that may be dangerous to them
C. are unable to give consent since they are too young
D. are not ready to evaluate advertisements in terms of accuracy
[单项选择]The only thing（）really matters to the children is how soon they can return to their aunt and uncle’s farm.
A. that
B. what
C. which
D. this
[单项选择]The advertising company recently hired a designer ________had once won a prize in a national contest.
A. whose
B. which
C. whom
D. who
[单项选择]Which film is for children
[单项选择]Advertising is different from other forms of communication ______ the advertisers pay for the message to be delivered.
A. in order that
B. where
C. in that
D. in the way
[单项选择]Advertising is distinguished from other forms of communication _______ the advertiser pays for the message to be delivered.
A. in this way
B. in that
C. in which
D. in order to
[单项选择]Television advertising has been under constant __________ for the last few years.
A. symmetry
B. scrutiny
C. temperament
D. orientation
[单项选择]Advertising media like direct mail, radio, television and newspapers ______ to increase the sales of industrial products.
A. have been used
B. will be used
C. is being used
D. has been used
[单项选择]Advertising is intended to appeal to consumers, but it does not force them to buy the product.
A. 广告的目的是吸引顾客，但它不强迫他们购买产品。
B. 广告不是逼迫顾客。而是吸引顾客购买产品。
C. 广告的目的是不强迫顾客购买产品，恳求顾客光顾。
D. 广告意在吸引顾客，而不是强迫顾客。
[单项选择]According to the text, advertising is important to ______.
A. every potential consumer in the world
B. large countries in the world
C. people with a high standard of living
D. a large number of people in the world
[单项选择]As far as an Advertising and Sales Manager is concerned, excellent oral English is also a necessary requirement.
A. 广告部和销售部经理都要求员工必须有良好的英语口语能力。
B. 对广告及销售经理而言，娴熟的英语口语能力也是必要的条件。
C. 广告部经理和销售部经理认为，熟练的英语口语能力也会是必需的。
D. 广告部经理和销售部经理所关心的是员工也必须要有很高的英语水平。
[单项选择]When children seriously disagree with their parents, experts suggest that parents should ______.
A. punish them
B. let them live away from their families
C. send for a teacher
D. keep them in the house
[单项选择]Many advertisers defend the targeting of children because.
A. it is up to parents to monitor their children
B. children understand what an advertisement is trying to do
C. children are provided a game in return for the information
D. no actual sales take place
[单项选择]The song （） by children.
A. is often sung
B. wa soften sung
C. sings
D. has often sung
[单项选择]Advertising costs are no longer in reasonable ______ to total cost of the product.
A. relationship
B. match
C. measure
D. proportion
