[不定项选择题]资料：Word of Mouth promotion is based on the principle of pull marketing. Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales. Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales. The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect. What is not true of pull marketing according to the passage?
A.word of Mouth promotion is based on the principle of pull marketing.
B.it uses above the line promotional techniques.
C.it gets consumers to bring other countries to the product.
D.it relies on the transimission of positive message.

[不定项选择题]资料：Word of Mouth promotion is based on the principle of pull marketing. Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales. Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales. The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect. Why does the company try to get coverage of RB events in the press? A.because it helps to generate momentum.
A.because the events are funny enough to be transmitted.
B.because it helps to create brand awareness and grow sales.
C.both A and
D.

[不定项选择题]资料：Everyone knows airline pricing is based on supply and demand. Fares are more expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan, you'd think that demand for Rome must be higher or supply lower. What's puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination. Take Alitalia to Rome, for instance, for travel in August. A round-trip, economy flight directly to Rome leaving JFK at 10:05 p.m. on Alitalia 611 on August 5 costs $1,655 when booked on April 30. Compare that to $903 for a round-trip, economy ticket to Milan （stopping in Rome） leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m. on August 5. So why is Alitalia willing to fly to Rome for $752 less than it would otherwise, plus give you an extra one-and-a-half-hour flight to Milan? Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case, the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination, so they make customers pay up for the privilege of flying direct. （They also make it a little more inconvenient if you don't pay up for a direct flight, in order to encourage you to fly direct.） When prices become so obviously illogical, it may be time to revisit why air tickets can't be transferred or resold just like any other normal product. If the airlines are entitled to exploit the free market, shouldn't customers be allowed to do the same thing? According to the example, how much should you pay if you fly to Milan from JFK and stop in Rome midway?
A.$752 for a one-way, economy ticket.
B.$1,655 for a round-trip, economy ticket.
C.$827 for a one-way, economy ticket.
D.$903 for a round-trip, economy ticket.

[不定项选择题]资料A市甲股份有限公司（以下简称甲公司）成立于2006年3月，从事化工产品生产，是增值税的一般纳税人。2010年5月，甲公司召开董事会会议，拟审议通过下列事项：更换公司总经理和财务负责人，更换由职工代表担任的公司董事，修改公司章程的部分条款。2011年8月，甲公司经证券监督管理机构核准，开始向社会发行股票募集资金；同年12月，甲公司股票在证券交易所上市交易。2012年10月，甲公司董事刘某参加董事会会议期间，获悉本公司将收购乙上市公司的股份，可能对甲公司股价产生较大影响，于是立即电话通知朋友赵某买进甲公司股票。2013年1月，甲公司因排放污染物超标，被A市环保部门处以5万元罚款；甲公司对处罚决定不服，向人民法院提起行政诉讼。2013年5月，甲公司向小规模纳税人丙公司销售一批化工产品，开具的普通发票上注明的销售价款为58.5万元。 甲公司就销售给丙公司化工产品所取得的收入计算增值税时，销项税额为：
A.1.5万元
B.1.76万元
C.8.5万元
D.9.95万元