Passage Three
Most English people have three names: a first name, a middle name and the family name. Their family name comes last. For example, my full name is Jim Allan Green. Green is my family name. My parents gave me both of my other names.
People don’t use their middle names very much, So "John Henry Brown" is usually called "John Brown". People never use Mr. , Mrs. or Miss before their first names. So you can say John Brown, or Mr. Brown; but you should never say Mr. John. They use Mr. , Mrs. or Miss with the family name but never with the first name.
Sometimes people ask me about nay name. "When were you born, why did your parents call you Jim" they ask. "Why did they choose that name" The answer is they didn’t call me Jim. They called me James. James was the name of nay grandfather. In England, people usually call me Jim for short. That’s because it is shorter and easier than James.
A. it's the name of his grandfather
B. it's easier for people to call him
C. it's the name that his parents chose for him
D. it's more difficult than James
Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers
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