Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl," the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. "Potato chips are a snack food for the world," said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato Chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U. S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously
A. consumers worldwide today are attracted by global brands
B. local brands cannot compete successfully with American brands
C. products suiting Chinese consumers' needs bring more profits
D. products identified as American will have promising market value
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