Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. would be
B. prosperous
C. rich
D. old
Passage One
Electronic books could revolutionize reading, but people ought to consider their far-reaching impacts as well. "The e-book promises to wreak a slow havoc (浩劫) on life as we know it," Jason Ohler, professor of technology assessment (评估), university of Alaska Southeast In Juneau, warned the World Future Society, Bethesda, Md. His assessment weighed the pros and cons (赞成和反对的理由) of e-book technology’s impact on social relationships, the environment, the economy, etc. Before you curl up (蜷曲) with an e-book, consider the disadvantages.
They increase eyestrain due to poor screen resolution, replace a relatively cheap commodity with a more expensive one, and displace workers in print book production and traditional publishing. E-books make it easy to share data, thereby threatening copyright agreements and reducing compensation of authors, as well as creating nonbiodegradable (不可生物降解的) trash.
On the other hand, e-books save paper
A. They are unable to be broken down into harmless products.
B. They consume a lot of natural resources.
C. They produce harmful gases.
D. They are capable of being reused.
我来回答: