[单项选择]To be a successful criminal, one must be（）
A. empirical
B. emigrant
C. elegant
D. elusive

[单项选择]To be a successful criminal, one must be ______.
A. empirical
B. emigrant
C. elegant
D. elusive

[单项选择]The writer suggests that a successful leader must ______.


A. be prudent and faithful
B. cheat and lie
C. have principle to guide his actions
D. tell the people the truth about his opponent

[填空题]To be a successful business owner, you must know your market.
Your business won’t succeed just because you want it to succeed.
Determining if there is a market for your products or service is the
most critical item of planning. Once you decide your product or (1)______
service, you must analyze your market—a process involved (2)______
interviewing competitors, suppliers and new customers. Market
research is extremely beneficial; information gathered can increase (3)______
your profit potential. Before you begin researching your market,
however, you should take a brief, and close look at your product or (4)______
service from an objective standpoint. You should ask yourself the
following question: Is this product or service in constant demand (5)______
Can I create a demand for my product or service to insure a profit (6)__

[单项选择]Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. _________ (46) Benetton followed four marketing principles in order to achieve their success. The first principle in Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality. ___________ (47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent. The System Link in another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. _________ (48). The Information Link means making sure the company responds quickly to people’s demands. _____________ (49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making the

[单项选择]Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.__________(46)Benetton followed four marketing principles in order to achieve their success. The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality___________(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent. The system link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes______________(48) The Information Link means making sure the company responds quickly to people’s demands._________(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also