[简答题]Misleading Market Survey
Misleading market survey is a common economic phenomenon happened during market analysis. The purpose of market survey is to determine whether the target consumers have the potential to purchase the product and to estimate the total number of buyers before actual production.
However, some positive survey results may lead to companies’ wrong interpretation or even unwise decisions, due to a lack of accurate understanding of consumer mentality. For example, when asked questions "would you like to buy... ", the consumers tend to answer "yes", but they probably will not buy it. It’s because they are answering questions out of social desire, but the answer does not necessarily represent their true purchase judgment.
Question: The professor uses one example to illustrate the definition of "misleading market survey", Explain how this example is related to the reading passage,

[多项选择]You work in the Market Survey institute. After careful research ,you receive four charts. 　　Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development. 　　. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases. 　　. Write on your Answer Sheet.

[简答题]Undergraduate employment Analysis telephone survey

[简答题]Recently a Beijing information company did a survey of student life among more than 700 students in Beijing, Guangzhou, Xian, Chengdu, Shanghai, Wuhan, Nanjing and Shenyang. The results have shown that 67 percent of students think that saving money is a good habit while the rest believe that using tomorrow’s money today is better. What do you think Write on ANSWER SHEET TWO a composition of about 200 words. You are to write in three parts. In the first par, state specifically what your opinion is. In the second part, support your opinion with appropriate details. In the last part, bring what you have written to a natural conclusion or a summary. {{B}}You should supply an appropriate title for your composition.{{/B}} Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the instructions may result in a loss of marks.

[填空题]What are the two misleading representations of love according to the author

[简答题]Undergraduate employment Analysis postal survey

[简答题]market segmentation

[简答题]spot market

[简答题]　Market Research

[单项选择]The word "highway" is a misleading name of this phenomenon. This "highway" is more a social and commercial environment, than a static network. The "highway" is composed of a network, and computing resources, but more importantly, the "highway" defines a new environment for people, and organizations to interact and communicate with each other. It is for these reasons that the building of such a "highway" must be done as a cooperative task force, rather than the more traditional service provider/user model that has been used in the past. Based on these concepts the information highway can be defined as: "A location-independent user environment, which uses high speed networking and computing for multimedia communications".
This virtual environment allows users, for the first time, to communicate with each other in a near natural way, through the simultaneous use of voice, video and image and data. The environment is created through the merging of three rapidly evolving technologies
A. go to anywhere by driving on highways
B. communicate with anyone while driving at high speed
C. exchange information with others on highways
D. talk with each other in an environment on net

[单项选择] Market Research
Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up.
The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-ch
A. deciding
B. thinking
C. proving
D. considering