[填空题]Of all the marketing plans proposed at the meetin9, this one is believed to be the(practical) ________.

[填空题]of all the marketing plans proposed at the meeting．this one is believed to be the (practical)（）．

[简答题]The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles.

[单项选择]SUCCESSFUL MARKETING After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. (0). In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals. Always remember that people buy benefits, not features. People do not buy shampoo; people buy great-looking or clean or manageable hair. (8) Mothers of young kids do not buy cereal they buy nutrition, though many buy anything at all they can get their kids to eat—anything. So find the major benefit of your offering and write it down. It should come directly from the inherently dramatic feature. (9). There is a world of difference between honesty and believability. You can be 100 percent honest (as you should be) and people still may not believe you. You must go beyond honesty, beyond the barrier that advertising has erected by its tendency toward exaggeration, an

[填空题] Marketing Information 0. Sales and marketing messages are illegal if they falsely advertise prices, CORRECT 00. performance capability, quality, or the other product characteristics, or deceive THE 34. the buyer in what any way. A Western Canadian electronics firm was convicted 35. recently of bait-and-switch selling (selling products with deceptive advertising). 36. This practice occurs when a company advertises at a very low price on a 37. product, but the customer has great many difficulty getting the special price. 38. Rather that, the company attempts to sell the customer a similar but 39. higher-priced product or offers a rain check that it will not be honored. This 40. tactic for attracting customers is a form of deceptive marketing. Furthermore, 41. sellers of services must also be cautious about how the language they use to 42. describe what they will do. Letters, reports, and proposals that they describe 43. services to be performed