It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sha
A. They should be used only when direct selling is not economically feasible.
B. They can be used to exclude from the program audience people who are not part of the program target.
C. They are used only for very expensive products.
D. They are rarely used in the implementation of marketing programs for industrial products.
It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sha
A. It is used in the marketing of most industrial products.
B. It is often used in cases where there is a large program target.
C. It is not economically feasible for most marketing programs.
D. It is used only for products for which there are many potential customers.
| "Much of the sickness and death
attributed to the major communicable (可传染的) diseases is in fact caused by
malnutrition (营养不良) which makes the body less able to withstand infections when
they strike," said Dr. Hiroshi Nakajima, Director-General of the World Health
Organization (WHO). "At the same time," he added, "in developing countries
today, malnutrition is the cause of 174 million children under five years of age
being underweight, and 230 million being stunted in their growth. Such figures
represent deprivation, suffering and wasted human potential on a scale that is
unacceptable from every point of view. Whether we think interms of humanitarian
concern, common justice or development needs, they demand a response, both from
national governments and from the international community. " WHO, working closely with its member sta A. malnutrition actually subjects many children to sickness or death B. the inability to communicate with others results from malnutrition C. international aid should be provided for countries who cannot take care of their children D. developing countries should not deprive their children of healthy growth [单项选择]
Passage 1 [单项选择]Passage 3
[单项选择]According to the passage, Aristotle argued for the use of morally fallible characters in drama in order that
A. Characters would be perceived as flawed but sympathetic B. Characters would be viewed as dignified by their burdens C. Characters would be presented as heroic and powerful D. Characters would be depicted as doomed and powerless E. Characters would be seen as ignorant and victimized [单项选择]Passage 2
|
