[单项选择]It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment people who need the commodity in question. Second, there is the program target people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all co
A. They should be used only when direct selling is not economically feasible.
B. They can be used to exclude from the program audience people who are not part of the program target.
C. They are used only for very expensive products.
D. They are rarely used in the implementation of marketing programs for industrial products.

[单项选择]It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment people who need the commodity in question. Second, there is the program target people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all co
A. It is used in the marketing of most industrial products.
B. It is often used in cases where there is a large program target.
C. It is not economically feasible for most marketing programs.
D. It is used only for products for which there are many potential customers.

[单项选择]

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sha
A. They should be used only when direct selling is not economically feasible.
B. They can be used to exclude from the program audience people who are not part of the program target.
C. They are used only for very expensive products.
D. They are rarely used in the implementation of marketing programs for industrial products.

[单项选择]How much can a person save by retirement if he gives up his pack-a-day habit
A. ＄190,000
B. ＄330,000
C. ＄500,000
D. ＄1,000,000

[单项选择]How much can the woman save if she buys two skirts（）
A. $2．
B. $12．
C. $7．
D. $14．

[单项选择]听第 9段材料,回答第 13至 16题。How much can a new person earn for the first year
A. $10,500.
B. $ 12,000.
C. $ 15,000.

[单项选择]

Eyes Can Speak

Much meaning can be carried clearly, with our eyes, so it is often (1) that eyes can speak.Do you have such kind of (2) In a bus you may look at a stranger, but not too long. And if he (3) that he is being looked at, he may feel uncomfortable. The same in daily life. If you are looked at for more than necessary, you will look at yourself up and down, to see if there is (4) wrong with you. If nothing goes wrong, you will feel (5) toward the person who is looking at you that way. Eyes do speak, right Looking too long at someone may seem to be impolite. But sometimes things are different. If a man looks at a woman for more than 10 seconds, it may mean that he wishes to attract(吸引) her attention, to make her understand that he (6) her. When two people are in a conversation, the speaker will only look at the listener from time to time, (7) make sure that the listener does pay attention (8) what he or she is speaking. Lovers will enjoy
A. spoken
B. said
C. told
D. talked