[填空题]
·Read this text taken from a book on marketing management.
·Choose the best sentence to fill each of the gaps.
·For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
·Do not use any letter more than once.

{{B}} The Development of the Shoe Industry{{/B}}
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s. Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include

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[填空题]
·Read this text taken from a book on marketing management.
·Choose the best sentence to fill each of the gaps.
·For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
·Do not use any letter more than once.

{{B}} The Development of the Shoe Industry{{/B}}
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s. Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include

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[填空题]
· Read this text from an article about job references.
· Choose the best sentence from the opposite page to fill each of the gaps.
· For each gap 9-14, mark one letter (A-H) on your Answer Sheet.
· Do not use any letter more than once.
· There is an example at the beginning, (0).

REFERENCES CANNOT ALWAYS BE TRUSTED BY
POTENTIAL EMPLOYERS
’Dull, but reliable, will make a good parent’ - so said a head teacher’s reference which I was once sent for a school-leaver.{{U}} (0) H{{/U}}

Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless.{{U}} (9) {{/U}}However, these cannot always be trusted. A few may be biased.{{U}} (10) {{/U}}This can also occur if there has been friction between boss and subordinate over personal or business matters.

On

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[填空题]
·Read this text taken from a business magazine.
·Choose the best sentence to fill each of the gaps.
·For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
·Do not use any letter more than once.

During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.Now the Ikea (pronounced I- KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low- service strategy that was successful in Sweden (where it started) and other parts of Europe.{{U}} (9) {{/U}}.
It’s difficult for small retailers to compete with Ikea’s low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores.{{U}} (10)

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[填空题]
· Read this text taken from an article about marketing.
· Choose the best sentence from the opposite page to fill each of the gaps.
· For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
· Do not use any letter more than once.

{{B}} How effective is your marketing {{/B}}
Gone are the days when companies had departments full of staff whose role nobody understood. Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses. And rightly so. But when it comes to marketing, what is effectiveness, how do you measure it, and why is its measurement so important
Businesses are starting to recognise the key marketing questions. Are we providing the right products for the right people at the right price Are our brands better than those of our competitors {{U}} (9) {{/U}} That’s because marketing is not the fluffy stuff that can be axed

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