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发布时间:2024-05-11 21:53:10

[单项选择]One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamor dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the road-side billboards all day and flashes messages to us in colored lights at night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growing industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will wan
A. advise them on ways of giving a product customer-appeal.
B. accept responsibility for giving a product customer-appeal.
C. advise them on the best time to go ahead with production.
D. consult them during the design and development stages.

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[单项选择]One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamor dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the road-side billboards all day and flashes messages to us in colored lights at night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growing industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will wan
A. influences our image of the kind of person we ought to be like.
B. interferes with the privacy of home life.
C. continually forces us into buying things.
D. distracts us no matter where we travel.
[单项选择]One of the most authoritative speaking to us today is, of course, the voice of the advertisers. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it.
The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufactur
A. advise them on ways of giving a product customerappeal
B. accept responsibility for giving a product customerappeal
C. advise them on the best time to go ahead with production
D. consult them during the design and development stages
[单项选择]

Sulphur is one of the oldest, cheapest, and most useful minerals in the world. Yellowish or greenish in (1) , this odorless material is found in the earth in a crystal form. We have discovered thousands of (2) for it. For this reason, every man, woman, and child in America (3) about seventy-five pounds of it each year.
Until 1900 almost all of the world’s supply of sulphur came from the Italian (4) of Sicily. Since then America has discovered how to mine its own vast supplies found in Texas and Louisiana. Spain, Mexico, and South America are also (5) for it. (6) , we know there are trillions of tons of sulphur in our oceans.
In Sicily sulphur was found near the earth’s surface, but American miners had to learn (7) to extract sulphur from 1200 to 1500 feet underground. There were many years of experiments. Then they finally found the (8) . Several pipes were drilled down to the sulphur
A. include
B. exclude
C. confuse
D. disappear

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