In the early 1920s Walter E. Disney began a cartoon company in Kansas City, Missouri, with fellow artist Ub Iwerks, but the company soon went bankrupt. Disney joined his brother Roy in Hollywood, California, in 1923 and established The Disney Brothers Studio (工作室). The studio produced a series of lovable short subjects called Alice in Cartoonland (1924-1927). In 1928 Walt Disney came up with the idea for Mickey Mouse, a good-natured, lovable mouse who often finds himself in difficult situations, Iwerks helped design the character, and Walt Disney Productions produced Plane Crazy (1928), a black-and-white silent film featuring the mouse.
Walt Disney achieved great commercial success when he added sound and dialogue to the Mickey Mouse film Steamboat Willie (1928). Disney introduced other popular characters in subsequent films of the 1930s and 1940s, including Minnie Mouse, Mickey’s girlfriend; Goofy, an amiable dog; and the excitable Donald Duck. In 1937 Disney relea
A. has brought a great deal of pleasure to people
B. has run down
C. has ceased
D. has experienced the road from the black-and-white silent film, the sound and dialogue film to the popular motion film.
Passage 3
In the early 1920s Walter E. Disney began a cartoon company in Kansas City, Missouri, with fellow artist Ub Iwerks, but the company soon went bankrupt. Disney joined his brother Roy in Hollywood, California, in 1923 and established The Disney Brothers Studio (工作室). The studio produced a series of lovable short subjects called Alice in Cartoonland (1924-1927). In 1928 Walt Disney came up with the idea for Mickey Mouse, a good-natured, lovable mouse who often finds himself in difficult situations, Iwerks helped design the character, and Walt Disney Productions produced Plane Crazy (1928), a black-and-white silent film featuring the mouse.
Walt Disney achieved great commercial success when he added sound and dialogue to the Mickey Mouse film Steamboat Willie (1928). Disney introduced other popular characters in subsequent films of the 1930s and 1940s, including Minnie Mouse, Mickey's girlfriend; Goofy, an amiable dog; and the excitable
A. has brought a great deal of pleasure to people
B. has run down
C. has ceased
D. has experienced the road from the black-and-white silent film, the sound and dialogue film to the popular motion film.
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee that customers would buy products. These businesses, and many others, found that they must first determine what customers want and then produce it, rather than make products and try to change customers’ needs to fit what is expected. As more organizations realized the importance of knowing customers’ needs, U.S. businesses entered the marketing era, one of market or customer orientations (取向, 方向). Orientation toward customer satisfaction has resulted in increased concern about ethics and social responsibility and brought about an expansion into global markets. Management at many organizations has realized that we are in the "Total Quality Era", in which improved product quality, and customer focus are major components of successful domestic and global operations.
Because the marketing concept affects many parts of a business
A. the importance of efficient production
B. the necessity of extensive promotion
C. the need to try to change customers’ needs
D. the significance of knowing customers’ needs
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