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[填空题] Social Networking
A large but long-in-the-tooth technology company hoping to become a bigger force in online advertising buys a small start-up in a sector that everybody agrees is the next big thing. A decade ago, this was Microsoft buying Hotmail--the firm that established web-based e-mail as a must-have service for internet users, and promised to drive up page views, and thus advertising inventory, on the software giant’s websites. This month it was AOL, a struggling web portal (入口网站) that is part of Time Warner, an old-media giant, buying Bebo, a small but up-and-coming online social network, for $ 850m.
Both deals, in their respective decades, illustrate a great paradox of the internet in that the premise underlying them is precisely half right and half wrong. The correct half is that a next big thing--web-mall then, social networking now--can indeed quickly become something that consumers expect from their favo
[单项选择]As high school students flock to social networking sites, campus police are scanning their Facebook and MySpace pages for tips to help break up fights, monitor gangs and prevent crime.
Some students object to police looking over their shoulders. But officers responsible for school safety say routine checks of the online forums often add to the knowledge they obtain from hallways or schoolyards.
In recent years, school administrators have blamed some campus fights on Internet conflicts and urged parents to keep watch on their children’s computer activity. But students who use the Web to let their 500 closest friends know what they are doing at all times are sometimes surprised that police are watching, too.
Police don’t have special privileges on Facebook or MySpace. Students who want to go unobserved can change privacy settings so that their profiles are displayed only to a list of approved people. But the default (默认) settings leave those profiles open to many Internet
A. they have some special privileges to do so
B. they may detect gang-fighting through the Net
C. it is easier to solve students’ conflicts online
D. it is their duty to protect students’ privacy
[单项选择]
Social-networking sites offer users easy ways to present idealized images of themselves, even if those ideals don’t always square with their real-world personalities. Psychology researcher Soraya Mehdizadeh has discovered a way to poke through the offline-online curtain: she has used Faeebook to predict a person’s level of narcissism and self-esteem.
Mehdizadeh, who conducted the study as an undergraduate at Toronto’s York University, gained access to the Faeebook accounts of 100 college students and measured activities like photo sharing, wall postings and status updates; she also studied how frequently users logged on and how often they remained online during each session. Her findings were published recently in Cyberpsyehology, Behavior and Social Networking.
After measuring each subject using the Narcissism Personality Inventory and Rosenberg Self-Esteem Scale, Mehdizadeh, who graduated from York this past spring, discovered narcissists and p
A. like to hide themselves
B. maybe show the characters that are different from the real ones
C. (are more likely to) upload the modified photos
D. are often used as the research