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How Psychology Can Help the Planet Stay Cool
"I’m not convinced it’s as bad as the experts make out... It’s everyone else’s fault... Even if I turn off my air conditioner, it will make no difference." The list of reasons for not acting to combat global warming goes on and on.
This month, American Psychological Association (APA) released a report highlighting these and other psychological barriers standing in the way of action. But don’t despair. The report also points to strategies that could be used to convince us to play our part. Sourced from psychological experiments, we review tricks that could be used by companies or organisations to encourage climate-friendly behaviour. In addition, psychologist Mark van Vugt of the Free University of Amsterdam describes the elements of human nature that push us to act unselfishly.
Appropriate guides As advertisers of consumer products well know, differen
A. changing people’s view on climate change
B. altering people’s concept on consumption
C. seeking ways to convince people to limit climate change
D. increasing the benefit from acting on climate change