[简答题]

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are

[简答题]

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are

[单项选择]

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal ab
A. they don’t earn as much money as before
B. they don’t have enough time for their kids
C. they postpone children until later in life
D. they think time is more precious than money

[简答题]· Your Managing Director is considering how to improve the company’s internal communications, and has asked you to write a short proposal giving your views on communication within your department. · Write the proposal for the Managing Director: · describing how communication currently takes place within your department · pointing out the weaknesses of the present situation · recommending one or two improvements that should be made

[简答题]You should write a short essay entitled How To Improve Student’s Mental Health.
写作导航
1．大学生的心理健康成为急需解决的问题；
2．学校和学生应该共同努力解决这个问题；
3．作出总结：大学生应保持积极乐观的心态。

[单项选择]How did your friend get you to babysit her kids for the weekend, or your sister talk you into hosting the next book club meeting They probably asked when you were anxious about a work project or stressed about making an impending mortgage payment.
Stress, however, isn’t traditionally associated with altruism. When self-discipline wanes, such as when you are hurried, hungry or distracted, you are less likely to be helpful to strangers (if you’re late for an appointment, you’re probably not stopping to help the person who just dropped the contents of his briefcase). That makes intuitive sense: helping someone you are unlikely to ever see again when you feel least in control of your own life isn’t likely to be productive.
Yet such selfishness seems at odds with the need for cooperation in a social species that relies on support from others for survival. So researchers have suspected that this pattern may only hold true for strangers—and that stress and
A. The quality of being optimistic.
B. The pursuit of one’s own welfare.
C. Unselfish concern for the welfare of others. D. Self-punishment to make up for some wrongdoing.

[填空题]How many kids does the lady have
______.

[单项选择]How did Paul make the target (1) He went to a shop to buy a piece of wood. (2) He brought it to his garden, (3) He drew a target round the hole and cut the wood. (4) He shot at wood from fifty meters away.