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发布时间:2024-05-10 20:58:47

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Mobile Advertising The Next Big Thing

AMobile advertising has a remarkable advantage of targeting exactly its customers.

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Mobile Advertising The Next Big Thing

AMobile phones are more accessible to people than computers are.
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Mobile Advertising The Next Big Thing

AIf mobile ads turn out successful in Britain, other European markets will be encouraged to do the same thing.
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Mobile Advertising The Next Big Thing

AAt present, mobile ads take a small share of the advertising industry.
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Mobile Advertising The Next Big Thing

AInternet is the newest means of making advertisements.
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Mobile Advertising The Next Big Thing

ASome people are very optimistic about the future of mobile advertising.
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Mobile Advertising The Next Big Thing

ACustomers are rewarded in return for text message advertisements on their mobile phones.
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Computer Needs Emotion

The next big breakthrough in artificial intelligence could come from giving machines not just more logical capacity, but emotional capacity as well.
Feeling aren’t usually associated with inanimate(无生命的) machines, but Posalind Picard, a professor of computer technology at MIT, believes emotion may be just the thing computes need to work effectively. Computers need artificial emotion both to understand their human users better and to achieve self-analysis and self-improvement, says Picard.
"If we want computers to be genuinely intelligent, to adapt to us, and to interact naturally with us, then they will need the ability to recognize and express emotions, to have emotions, and to have what has come to be called emotional intelligence. " Picard says.
One way that emotions can help computers, she suggests, is by helping keep them from crashing. Today’s computers produce error messages, but they do no
A. it can make computers analyze the information more efficiently
B. it can help to eliminate the computers’ innate problems
C. it can improve the mechanic capacity of computers
D. it can make computers achieve a better understanding of human users
[单项选择][The next morning] the first thing [my brother and me] [did] was to go out [for a walk] in the forest.
A. The next morning
B. my brother and me
C. did
D. for a walk
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Talk to any parent of a student who took an adventurous gap year (a year between school and university when some students earn money, travel, etc. ) and a misty look will come into their eyes. There are some disasters and even the most motivated, organized gap student does require family back-up, financial, emotional and physical. The parental mistiness is not just about the brilliant experience that has matured their offspring; it is vicarious(引发同感的) living. We all wish pre-university gap years had been the fashion in our day. We can see how much tougher our kids become; how much more prepared to benefit from university or to decide positively that they are going to do something other than a degree.
Gap years are fashionable, as is reflected in the huge growth in the number of charities and private companies offering them, Pictures of Prince William
A. The example Prince William set in Chile.
B. The blurbs of gap companies.
C. The growth of the number of charities and private companies.
D. The intervention of parents.
[单项选择]Since the 1960s, the British have become more adventurous in their diet and now eat a wide (67) of food from around the world. Many (68) foods such as beef and potatoes have given (69) to seafood and pasta dishes. Fast food has also become more (70) , and hamburger restaurants now (71) the traditional fish-and-chip shops (72) popularity. Numerous Chinese and Indian restaurants and pizza houses provide take-away (73) , and many pubs (public houses) serve (74) from snacks to full meals as well as alcoholic beverages. Traditional English dishes include roast beef and steak-and-kidney pie.
The English generally eat three (75) a day. The traditional English breakfast consists (76) any or all of the following: bacon, sausages, grilled (77) fried tomatoes, mushrooms, eggs, or toast. (78) , fewer people now eat a cooked breakfast on a regular basis, (79) various combinations o
[单项选择]Which of the following italicized parts is an adverbial clause (状语从句)
A. It is unwise to give children whatever they want.
B. Whatever he did had nothing to do with me.
C. Goats eat whatever food they can find.
D. I will stand by you whatever happens.
[填空题][A] Advertisements add interests to life
[B] Advertisements help to save money
[C] Criticisms on advertisers
[D] Usefulness of small advertisements
[E] True aesthetic value of advertisement
[F] Informing : the chief function of advertising
41. ______
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say," that this entirely unproductive industry ( if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pay... "
42. ______
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heav

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