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Niall FitzGerald would have liked to leave Unilever in a blaze of glory when he retires at the end of September. The co-chief executive of the Anglo-Dutch consumer-goods group was one of the godfathers of Unilever’s "Path to Growth" strategy of focusing on its brands, which was launched live years ago. But the plan failed to deliver on many of its promises. On September 20th, Unilever warned that it would not report its promised double-digit growth in profits this year.
It is a tough time for producers of branded consumer goods. Unilever and its competitors have to cope with pressure on prices and stiff competition from supermarkets’ own brands, Colgate-Palmolive warned of lower profits on the ’same day, Nestle recently disappointed investors with its latest results. Even so, Unilever admits the bulk of its troubles are self-inflicted. The "Path to Growth" strategy aimed to make the firm more efficient. Unilever
A. not unrealistic.
B. generally acceptable.
C. short of logic.
D. basically erroneous.
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