[单项选择]

Questions from 31 to 35 are based on the following passage: As overseas sales and profits as a percentage of total sales and profits increase, there is likely to be more headquarters’ attention paid to foreign operations. Similarly, there will be pressures to centralize control in order to deal with the growing number of global competitors and the more homogenized(同质的) needs of global consumers. The need for centralization will present more challenges for MNEs in controlling their global operations. One challenge involves management’s position in foreign facilities, where manager may see the erosion of their autonomy over marketing, production, and financial decisions. To keep those managers motivated, the company needs to include more nationalities on boards of directors and use cross-national management teams to develop practices that are globally rather than nationally oriented. But with such cross-national fertilization comes the risk of clashes between cu
A. their overseas sales and profits account for much of their total
B. their overseas sales and profits increase
C. their foreign operations perform well
D. they have a better foreign market

[单项选择]

The following two questions are based on the following passage:
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.

Which of the following, if true, provides the strongest support for the vice president’s proposal ？（）
A. Federal law prohibits the advertising of alcohol or tobacco on any medium for which the primary audience is under 21 years of age.
B. Children aged three to eight, even if they had the money to purchase a car, will not legally be able to drive one for several years.
C. The cost of advertising on children’s programs is comparable to the cost of advertising on adult special-interest programs.
D. Focus groups have consistently observed that the automaker’s brand is associated with "tradition" and "older" drivers.
E. Studies have shown that lifelong customers of certain products, such as particular brands of toothpaste or peanut butter, frequently credit their brand loyalty to exposure to the product at an early age.

[单项选择]

Questions from 31 to 35 are based on the following passage： Negotiations work wonders ． This is particularly so in international business since it is mostly through negotiations that exporters and importers bridge their differences and reach a fair and mutually satisfactory deal． By presenting a more comprehensive negotiating package in a well planned and organized manner， exporters should be able to improve the effectiveness of their business discussions and in the long term the profitability of their export operations． To avoid being confronted by costly demands ， an exporter should try to determine the buyer’s real interest in the products from the outset． This can be ascertained through appropriate questions but must also be based on research and other preparations before the negotiations．Only then can a suitable counter－proposal be presented． To achieve a favorable outcome from the negotiations， an exporter should draw up a plan of action beforehand， which addresses a
A. importers and exporters can build a bridge together
B. they do help solve problems and get more understanding for each other
C. they bring satisfactory deal every time
D. the gap between importers and exporters can be fairly filled in every instance

[单项选择]Questions from 36 to 40 are based on the following passage: Generally, cargo is carried in containers, but sometimes it is still shipped as breakbulk cargo. During the voyage, goods may be stacked on top of or come into violent contact with other goods. And the cargo might be dragged, pushed, rolled, or dropped during unloading, while moving through customs, or in transit to the final destination. Moisture is a constant concern because condensation may develop in the hold of a ship even if it is equipped with air conditioning and a dehumidifier(除湿机). Another aspect of this problem is that cargo may also be unloaded in precipitation, or the foreign port may not have covered storage facilities. Buyers are often familiar with the port systems overseas, so they will often specify packaging requirements. If the buyer does not specify this, be sure the goods are prepared using these guidelines: Pack in strong containers, adequately sealed and filled when possibl
A. slighter than that of the freight carried by sea
B. heavier than that of the freight carried by sea
C. more pilferable
D. more protective