[单项选择]What are the kids’ names
A. Henry and Jerry.
B. Henry and Jessie.
C. Jerry and Jessie.
D. None of the above.

[单项选择]What does the woman order for her kids
A. Orange juice.
B. Crabs.
C. Sea fish.

[单项选择]What are the names of the twin girls
A. Alexander and Malia.
B. Winston and Helly.
C. Alexander and Helly.
D. Alexander and Jones.

[单项选择]What are an increasing number of kids being bullied by（）
A. E-mail messages.
B. Cell phone messages.
C. Postings on websites.
D. Online diaries.

[单项选择]
What should parents do if their kids are eight or older [A] Remind them of the safety rules. [B] Let them try their own wings. [C] Ask their friends to warn them against dangers.

[单项选择]
What should parents do if their kids want to ride bicycles [Al Stop them and ask them to walk instead. [B] Go to shops to buy protective equipment for them. [C] Tell them time and again the safety rules.

[填空题]In what ways the trading of domain names is similar to the transaction of real estate
A. A．Both of them are conducted through a licensed broker who oversees the transaction
B．Both of them needn’t open legal documents as the evidence
C．They both sign typical property contracts.

[单项选择]All the kids are crying now. What （） makes them so unhappy.
A. it is
B. is it
C. it is that
D. is it that

[填空题]Names include given names, surnames, full names with or without a ______, and nicknames or pet names.

[简答题]

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are

[单项选择]

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal ab
A. it is unethical to use child psychologists to help marketers target kids
B. it is wise for marketers to use knowledge about children’s psychology for marketing
C. children’s behavior, fantasy lives, and even their dreams should be analyzed
D. APA should punish marketers for the marriage of psychology and marketing